Powerbi template app customer leads with https endpoint in partner center

[kartikarinexus]

Hi Everyone,

Problem Statement:

We have published our Power BI Template App through Microsoft Partner Center and configured Customer Leads with our CRM HTTPS endpoint. The endpoint is successfully validated in Partner Center, and manual requests are correctly received and stored in our database.

However, after customers install and use our Template App from AppSource, no lead requests are sent to our CRM endpoint. As a result, no customer records are created.

Could you please confirm whether Customer Leads is supported for Power BI Template Apps, and if so, what event triggers the lead submission and why our endpoint is not receiving any requests despite successful app installations?

[v-csrikanth]

Hi @kartikarinexus 
We would like to inquire whether have you got the chance to check the solutions provided by @ShivekMaharaj @DataTako @Murtaza_Ghafoor in community to resolve the issue. We hope the information provided helps to clear the query. Should you have any further queries, kindly feel free to contact the Microsoft Fabric community.

[ShivekMaharaj]

Hi @kartikarinexus,

Customer leads are supported for Power BI template app offers. Microsoft’s Power BI app offer setup guidance states that a lead is generated when a customer expresses interest in or deploys the product, and that the lead can be routed to an HTTPS endpoint configured under Customer leads.

For a non-transactional Marketplace offer, Microsoft’s customer-lead documentation indicates that the acquisition event is normally triggered when the customer selects Get It Now or Contact me from the Marketplace listing. A successful installation performed only through a direct template-app installation link may therefore not be equivalent to an AppSource acquisition event.

I would test the full Marketplace path with a separate customer account:

1. Open the public AppSource listing while signed in as the test customer.
2. Select Get It Now and complete the installation.
3. Check whether the lead appears first in the Partner Center Referrals workspace.
4. Then verify whether the same lead reaches the HTTPS endpoint.

The expected acquisition lead should normally have a LeadSource action containing INS, which Microsoft defines as an installation event.

If the lead appears in Referrals but not in your CRM, the issue is likely with the HTTPS delivery or endpoint processing. Microsoft’s HTTPS lead-management guidance explains that this connector is implemented through Power Automate, so I would review the flow’s run history as well as any failed or rejected requests.

If no lead appears in Referrals after completing the installation from the public listing, I would open a Partner Center support case and provide the offer ID, publisher ID, test tenant, installation time and customer account used.

So the feature should be supported. The main distinction is between validating the endpoint, installing from a direct Power BI link, and acquiring the offer through its actual Marketplace listing.

I hope this helps isolate where the lead is being lost.

[DataTako]

Agreed with the above. In practice Power BI Template Apps don't seem to actually emit Customer Lead events through Partner Center, even though the lead configuration validates fine and manual test requests land, so the plumbing being correct is misleading here.

The Microsoft docs don't document any lead trigger tied to template app installation either, which lines up with you seeing successful installs but zero requests hitting your endpoint. I'd open a Partner Center support ticket to confirm it officially, since at this point only Microsoft can say whether it's unsupported or a genuine bug on their side.

[Murtaza_Ghafoor]

@kartikarinexus 
The most likely PowerBI template Apps does not support Customer Lead events through partner centre, even though the customer leads configuration can be validated.

Further Microsoft documentation does not currently identify any kind of feature available through template app installation.

You can open microsoft support ticket and further validate this feature.

https://community.fabric.microsoft.com/t5/Fabric-Updates-Blog/Create-support-tickets-from-within-Mic...

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