Dax Measure names are currently static and when added to a table or matrix there is no way to dynamically change the measure or column name. using SELECTEDVALUE a user is able to change the context of a measure to show for example Actuals, Budget or Forecast but the measure name remains static. This is not very user friendly since we are not providing the end-user with a clear context if the measure can be modified by SELECTEDVALUE but the measure name does not provide a matching context. If the measure name or column name had the ability to be calculated in a similar fashion, Power BI developers would have the ability to dynamically change the display name accordingly and create a smooth and dynamic user experience. Dynamic column names are available both in Qlik products and Tableau and would be an extremely useful feature to have in Power BI!