Reid is the Founder of Havens Consulting Inc. and Microsoft MVP. He has a formal background in technology and organizational management, having obtained separate Master's Degrees in Organizational Development & Business Analytics. Reid has experience working with many of the Fortune 50, 100, & 500 companies. Additionally he guest lectures at the University of Washington and other universities, teaching Business Intelligence, Reporting, & Data Visualization. Reid is also an avid content developer, having authored numerous articles and videos on various blog sites and video platforms. He's written multiple training curriculum's for various companies, and taught them as an instructor at dozens of companies around the world. He also developed college level courses for The University of Washington and other universities. His most recent endeavors have been the development of online self-guided video courses for various online platforms such as Pluralsight and Packt Publishing.