Published report link name

Hi willatkinson,

This is most likely due to the metadata inherited from Power BI. To change this, you can embed it into your site with a text of your choice using the following HTML template:

<a href="Report Link" target="_blank">
  Display Text
</a>

If this helped, please mark it as the solution so others can benefit too. And if you found it useful, kudos are always appreciated.

Thanks,

Samson

Hi willatkinson,
Thank you for reaching out to the Microsoft fabric community forum. I have identified several alternative workarounds that may assist in resolving the thread.

You're right. When sharing Power BI public links directly, the preview text often defaults to “Microsoft Power BI” due to the report's page metadata.

The solution from SamsonTruong,  is correct using a standard HTML <a> tag allows you to customize the display text like this:

<a href="https://app.powerbi.com/view?r=..." target="_blank">View Sales Dashboard</a>

Additionally, here are some other options you might consider:

• Markdown link (if your site uses Markdown):
  [View Dashboard](https://app.powerbi.com/view?r=...)
• Custom short links using Bitly or TinyURL with a branded label
• Embed the full report via <iframe> and pair it with a custom external button or link

For more detailed steps, you can also refer to the official Microsoft documentation here:

• Publish to web from Power BI
• Embed securely in a portal or website

If this post helps, then please give us ‘Kudos’ and consider Accept it as a solution to help the other members find it more quickly.

Thank you for using Microsoft Community Forum.

Hi willatkinson 

When embedding Power BI reports publicly using the “Publish to web” feature, the default behavior is that the link preview (for example, when shared in emails or messaging apps) often displays a generic title such as "Microsoft Power BI". This is because the metadata (specifically, the Open Graph tags like <title> and <meta> in the HTML) for public embed links is controlled by Microsoft and is not customizable through the Power BI service itself. Power BI doesn't currently allow you to change the default metadata for embedded links or assign a custom title or description that appears when sharing the link directly.

However, if you're embedding the report within your own webpage using an <iframe>, you can control how it appears on your site—including the surrounding context, page title, and headings—so users won’t see the generic title unless they specifically open the link in a new tab. For more customized link previews (e.g., in Slack or social media), one workaround is to use an intermediary landing page or redirect link (such as a short link or a page you host) where you define your own Open Graph metadata. That way, the preview reflects your branding rather than the default Microsoft Power BI label.