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[AkirchnerFS]

A client is using an embedded Power BI onto their CRM homescreen. After logging in to  CRM, they have to login again in the Microsoft account. Is there a way that they login to their website and automatically login in the Microsoft account? CRM utilizes SSO to log in with Microsoft login.

Thanks a lot

[Anonymous]

Hi @AkirchnerFS,

I’d like to acknowledge the valuable input provided by the  @GilbertQ . His initial idea was instrumental in guiding my approach. However, I noticed that further details were needed to fully understand the issue.  
In my investigation, I took the following steps:  

To enable a seamless login experience for Power BI embedded in a CRM, you can use the “Embed for your customers” solution, which allows users to view embedded dashboards and reports without needing to sign in with Power BI credentials. This two document may help you: Embed content in your Power BI embedded analytics application - Power BI | Microsoft Learn and Solved: Single sign on on a power bi embedded app. - Microsoft Fabric Community

 you can configure single sign-on (SSO) using SAML with the on-premises data gateway. Also this topic you can read: Solved: (SAML) for single sign-on (SSO) from Power BI to o... - Microsoft Fabric Community

Best Regards

Yilong Zhou

If this post helps, then please consider Accept it as the solution to help the other members find it more quickly.

[GilbertQ]

Hi @AkirchnerFS 

If they are using power BI embedded, you can request that the developer who created the power BI embedded application can then pass through the users details to the Microsoft SSO login. It is a configuration that needs to be done in the application layer.