Measure values in rows and columns in Matrix

Thank you for answer, but it's not that. I found solution, it's not perfect, but business get what it want. So, I add two columns to FactApplications, Actual (TypeOne) and Average (TypeThree) (both hide of course), in first always 1, in second 3, then i created table TypeMeasure, like that 

ID_type - 1,2,3 and Type - Actual, Goal, Average, then I created relationship 

then i craeted measure 

Apps Count =

CALCULATE(COUNT('FactApplications'[FactApplicationKey]);

FILTER (

'FactApplications';

(

(

'FactApplications'[Has Previous Success App] = "No"

&& RELATED ( 'ApplicationAttribute'[Channel Short] ) = "Mobile"

)

|| ( RELATED ( 'ApplicationAttribute'[Channel Short] ) <> "Mobile" )

)

&& RELATED ( 'ApplicationAttribute'[Repeat Sale] ) = "No"

);USERELATIONSHIP(FactApplications[TypeOne];TypeMeasure[ID_Type])

)

+CALCULATE(SUM(FactSalePlan[CountApplications]);USERELATIONSHIP(FactSalePlan[TypeTwo];TypeMeasure[ID_Type]))

+CALCULATE(Divide(CALCULATE(COUNT('FactApplications'[FactApplicationKey]);

FILTER (

'FactApplications';

(

(

'FactApplications'[Has Previous Success App] = "No"

&& RELATED ( 'ApplicationAttribute'[Channel Short] ) = "Mobile"

)

|| ( RELATED ( 'ApplicationAttribute'[Channel Short] ) <> "Mobile" )

)

&& RELATED ( 'ApplicationAttribute'[Repeat Sale] ) = "No"

)

); DISTINCTCOUNT(FactApplications[CreatedAt]); 0); ALL(ReportDate[Date]);USERELATIONSHIP(FactApplications[TypeThree];TypeMeasure[ID_Type]))

That's only test, of course I'll create variables.

So, I got what i want.

                                                                    

I know which problem with this measure can appear, but this was done only for one and only one report, because business want like it was in excell (in excell it fills in by hand). If someone want to see only actual or only average for example, I created another measure without relationship, ome measure for actual, one for goal and etc.