Forum Discussion

Rohan459's avatar
Rohan459
Frequent Visitor
3 years ago

Revived customer

Hi,

 

I'm trying to define customers according to whether they have "woken up". We have done some marketing campaigns and want to review their results. For this I would like to see the following: customers who have bought products before 2019 and have stopped and who have made another order afer july 2022.

 

So imagine you have been a customer to our company and for whatever reason stopped purchasing, but after you have seen our marketing campaigns you decided to place an order again. 

 

The datamodel is really simple. I have 2 tables, 1 with order lines with orderNo_, customerId, itemNo_, amount, orderDate and one with customer data.

 

Does anyone from the Power BI community have any ideas on how to tackle this?

2 Replies

  • speedramps's avatar
    speedramps
    Icon for Super User rankSuper User
    3 years ago

     

    Try these measures ...

    HasPre2019 = NOT(CALCULATE ( ISEMPTY(sales), Sales[orderdate] < DATE(2019,01,01)))


    HadStop =      
    CALCULATE ( ISEMPTY(sales), 
    Sales[orderdate] >= DATE(2019,01,01) && Sales[orderdate] < DATE(2020,07,01))
    HasPostJuly2020 = NOT( CALCULATE ( ISEMPTY(sales), Sales[orderdate] >= DATE(2020,07,01)))
    HasReturned =
    IF([HasPre2019] && [HadStop] && [HasPostJuly2020], 1, 0)
     
    then add a blank report page canvas with a report visual with the Customer and HasReturned
     
    How it works:-
     
    the CALCUATE command changes the filter context using the order date
     
    the ISEMPTY command is good method of checking if data exist or not and is much faster than counting and then checking for > 0
     
    the NOT command reverses the ISEMPTY from false to true.   
    i.e. returns true if it has data for the order date filter context,  and false if it does not.

     

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  • v-xiaotang's avatar
    v-xiaotang
    Icon for Community Support rankCommunity Support
    3 years ago

    Hi Rohan459 

    Thanks for reaching out to us.

    I just want to confirm if you resolved this issue? If yes, you can accept the answer helpful as the solution or share you method and accept it as solution, thanks for your contribution to improve Power BI.

    If you need more help, please let me know.

     

    Best Regards,

    Community Support Team _Tang

    If this post helps, please consider Accept it as the solution to help the other members find it more quickly.