Multiple IF statements in DAX

You could specify another IF() function in the ResultFalse (aka else) parameter. The last IF() would return the original value. See: IF – DAX Guide For example 

Column = IF('DSR'[Name]="CureTimeValue",[VALUE]/10, 
             IF('DSR'[Name]="SomethingelseValue",[VALUE]/15,
                  [Value]
               )
           )

 Another, maybe better option is Switch() SWITCH – DAX Guide. Example:

Column = SWITCH('DSR'[Name],
                "CureTimeValue",[VALUE]/10,
                "SomethingelseValue",[Value]/15,
                [Value]
          )

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