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Please see this post regarding How to Get Your Question Answered Quickly: https://community.powerbi.com/t5/Community-Blog/How-to-Get-Your-Question-Answered-Quickly/ba-p/38490
That being said, you could put your column with incoming/outgoing in a visual and then just place your other column in the visual and use the default aggregation of sum.
If you really want a measure, you could do something like:
Measure Incoming = SUMX(FILTER('Table',[Column]="Incoming"),[Column1])
Measure Outgoing = SUMX(FILTER('Table',[Column]="Outgoing"),[Column1])
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