Skip to main content
Showing results for 
Search instead for 
Did you mean: 

Find everything you need to get certified on Fabric—skills challenges, live sessions, exam prep, role guidance, and more. Get started

Not applicable

Google Analytics (GA) Unique Users And Other Metrics

I was tasked with importing our GA data into PBi, so we can compare it with various social media sources that we have. I thought this would be an easy task as there is a custom connector; however, I was terribly wrong. Once I imported the data and started to compare numbers to what was in GA, I saw that the User's metric wasn't correct. I understand that the user metric represents Unique Users in GA, but when it's in PBi, it's totally all users (Both returned and new visitors). I also noticed a few other metrics like the bounce rate that was exceedingly high. I've tried looking everywhere for a solution to this. My company current uses DashThis to compare all of the data, and it's receiving the correct data somehow. Stack Overflow didn't have a solution for me, neither did Reddit. I have tried searching through multiple threads here, but I still can't seem to find anything. A few people just said "That's just the way it is," but there's got to be someway to get this corrected. I have even tried using a CData custom connector for this issue and I'm having problems querying using their connector. Please, any help would be appreciated. Thank you.

Helper I
Helper I

My reply is too late but for those who is still struggling: comparing GA data obtained from different sources: API, export to CSV, etc. is a never ending process. As an alternative, you may import GA data into and connect your Power BI to it. google sources.png

Helpful resources

July 2024 Power BI Update

Power BI Monthly Update - July 2024

Check out the July 2024 Power BI update to learn about new features.


Fabric Community Update - June 2024

Get the latest Fabric updates from Build 2024, key Skills Challenge voucher deadlines, top blogs, forum posts, and product ideas.