Relationships break with CALCULATE measure

[ciken]

I have built a table to pull Account, Order Date, Customer name, and Product Purchased. It works PERFECTLY when I create a use the COUNT(customerid ) as my value. But when I create a measure to do the same thing, everything counts exactly the same but it lists ALL products, not just the ones on that specific order! Below are screen shots of the before and after using a measure as well as the measure itself. 

Any additional filter on the measure that would only find the products listed on the Order Products table?

Thanks in advance,

DAX: 

New In Practice Signup = CALCULATE(COUNT('Order'[FirstConsumerOrderCount]),FILTER('Order','Order'[New Subscription vs Renewal]="New ARP In Practice"))

With COUNT(Consumer_lead__c) as value

With Measure as the value
:

[bcdobbs]

Are you able to share a demo pbix file or some example data from the underlying tables? Hard to diagnose without that but you might try:

New In Practice Signup =
	CALCULATE (
	    COUNTROWS ( 'Order' ),
	    'Order'[New Subscription vs Renewal] = "New ARP In Practice"
	)

[ciken · Accepted solution]

This was really helpful with a slight modification...I ended up using the COUNTA but put it on the Order_Products data table instead of the 'Order' Table and it was able to start counting each product on an order (which is really what I wanted to get to anyway. 

New AutoRefill Subscriptions = CALCULATE(COUNTA('Order Product'[Autoship_vs_Single_Order__c]),'Order'[New Subscription vs Renewal]="New ARP In Practice"||'Order'[New Subscription vs Renewal]="New Subscriber - not In Practice")

Thank you for your help!!