formatting row headers in Matrix

This limitation is just embarrasing as a report writer.  I can conditionaly format every value in the matrix exept the row headers. 

I'm just at a loss.  I just dont care about all your new features anymore.  If the reports dont look good then the back end doesn't matter.  This is a great example at the lack of attention from the PBI development team to formatting visuals.  I want to be a fan of PBI but this is just pushing me to find and adopt other BI solutions.  I've been patient for years, I've had enough. 

Anonymous , Tou can choose a color for headers ( As of now same color for all headers, in case of matrix)

Also conditional formatting is not allowed on Matrix row values

Hi, Anonymous 

As mentioned by amitchandak ,If you just want to change then color of head, you can change  the font color\background color of row headers in "Format Pane".However, it will  applied to all subtotal headers.

You can consider  using conditional formatting  to formate row value as below:

Conditional formatting = IF(HASONEVALUE(Table1[Segment]),"","lightblue")

Best Regards,
Community Support Team _ Eason
If this post helps, then please consider Accept it as the solution to help the other members find it more quickly.

Even, currently with Matrix visual, if you want to change the color of ONLY upper row header color(text), you should set the 'Style presets' back to 'Default'. Otherwise, the entire row headers color will change altogether. 

For example, when you choose 'Minimal' or 'None' in Style presets, entire row headers' color changes at once, which is a weird behavior. Be careful;;

Same problem for me. Pretty lame to be honest and makes me look like I don't know how to do my job, when it's (another) product limitation. The feedback from the end users is 'but that doesn't make any sense...'. Which is all one can say about it other than 'you don't get this with Tableau...' which is another comment i've heard.

Thanks for your feedback. Unfortunately, this does not quite meet customer requirements. As I understand it, there is no way to highlight individual groups of lines in color. Are there any other matrix visuals from the store that can do more in this case?

IT's a microsoft product need I saymore....  Sad but true