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sampurna95's avatar
sampurna95
New Member
4 years ago

cohort analysis

hi so i am trying to create a cohort analysis. i have three columns; user id, order date, total amount paid. 

i am trying to find the customer retention rate. but my output is coming as shown below.  but i know i have 6k repeat customers out of 76k customers. so there is a small churn % which is not reflecting on my cohort. the no.s on my cohort is count of user id. Please if you have encountered similar issues, please help me. 

 

 

my measure for customer retention