Forum Discussion
Promotional Analysis / Grouping Weeks / Cumulative Total
Hi Anonymous
I need more information.
the "POS sales" means:
whether the customer runs promotion or not, finally they will contribute such sales,
right?
But you say eg. Customer A is running from week# 201801-201804 while Customer B may be running from week 201803-201807,
if my understanding about "POS sales" is right, then "POS sales" in 201805-09 for Customer A are not for the promotion.
"run rate of sales for the time leading up to the promotion vs the actual promotion and see what the incremental lift was."
what is "actual promotion" and "rate of sales for the time leading up to the promotion"?
Best Regards
Maggie
POS Sales stands for Point of Sale Sales... Meaning just sales: The toal number of sales across that given timeframe.
Yes whether the customer runs promotion or not they will have sales just in theory the promotion sales should be higher.
Yes your understanding is correct 201805-201809 for Customer A is not in the promotion.
Actual promotion is the dates listed that the promotion is running and the rate of sales leading up to the promotion would be all sales outside of the promotion (it needs to be a cummulative running total as well) in order to see the effect of the promtion vs non promotion sales.
Example: Customer A 201801-201804 = Promotion
201805-End = Non Promotion.