Ranking Cumulative Total

I see what I did, the ALL needs to be ALL ( Table[column] ) not just ALL ( Table).  So using the Contoso DB:  

We have colors on rows, so that is the inital filter context.  Have a measure to count the # of products from the products table.  So with colors on rows, we will get the amount of products filtered by the color.

Base Measure:

Total Products = COUNTROWS('Product')

Rank Measure:

RANK = 
RANKX(
    ALL( 'Product'[Color]),
    [Total Products])

Using ALLSELECTED will give a "local" rank vs. a "global" rank of using ALL:

RANK Using AllSelect = 
RANKX(
    ALLSELECTED( 'Product'[Color]),
    [Total Products])