Power BI conditional formatting highlight specific text in each row for table visual

Hi Power BI Community,

I have a table visual in Power BI where one of the columns contains text data. I would like to highlight specific text in different rows, where the text to be highlighted changes per row. For example:

• In Row 1, I want to highlight the word "urgent."
• In Row 2, I want to highlight the word "critical."
• In Row 3, I want to highlight the word "info," and so on.

I understand that Power BI’s native conditional formatting allows for entire cells or rows to be highlighted, but I am looking for a way to apply different text-based rules to highlight specific values in different rows of the table visual. Is there a method or workaround that would allow me to achieve this level of granularity?

Here’s what I’ve tried so far:

• I’ve created a DAX measure using SWITCH(TRUE()) to check for specific text values in each row and apply conditional formatting based on those values.
• However, this ends up highlighting the entire row or cell instead of just the specific text.

Is there a way to highlight only the relevant text within a cell or apply cell-level conditional formatting differently per row?

Thanks for any guidance or suggestions!