Overlap Matrix of Contacts across Campaigns (Primary and Secondary Axis Same)

[CG12]

Hi Folks,

I am need of help for some PowerBI data modelling. I have a dataset in where I want to create a matrix model in order to see the overlap of contacts across multiple campaigns - the same contact sit across various campaigns and we want to measure this. 

I have provided what the data looks like and what I wish to achieve in the image below: 

Any suggestions would be greatly appreaciated!

Thank you.

[v-juanli-msft · Accepted solution]

Hi @CG12 

In Edit queries, make a duplicates for "Table" to get "Table2",

in Table2, merge queries as below, and expand the columns

Close&&apply, create a measure in Table2

Measure 3 = COUNT(Table2[Contact])

Best Regards
Maggie
Community Support Team _ Maggie Li
If this post helps, then please consider Accept it as the solution to help the other members find it more quickly.

[CG12]

 Hi @v-juanli-msft,

Thank you very much for your suggestion! It worked like a charm 🙂 

[amitchandak]

Can you explain the logic