Market Study Brand Funnel

Hi Batten_Company 

Based on the provided description, it is difficult to understand what you are trying to achieve and what the goal is.

In order to make it easier to advise on which visualization to choose, I would appreciate the following clarifications:

• What exactly are you measuring at each stage of the funnel? (Quantity of something, time, something else?)
• Is the comparison between brands or are you looking at each brand separately?
• Who is the audience for this report?

I would also recommend attaching a sample of the data or a link to the PBIX file.

Hi again Batten_Company 
You should bring this table to the form :

Create a simple ranking chart like mine on the attached picture (+ filter/slicer for selecting a brand)

In your case, the KPIs will be the stages of your funnel.
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Attach your table example not as a screenshot and I will try to help.
Or try to use the linked guides :
https://www.youtube.com/watch?v=ESap6ptV8fI

https://www.youtube.com/watch?v=aEezNicgHkE

If this post helps, then please consider Accepting it as the solution to help the other members find it more quickly