KPI Indicator on table with values in rows

JohnSalt,

Here's a different approach that allows separate formatting for the metric value and trend arrow.

1. Create a disconnected table (no relationships) with a row for each metric:

2. Create measures:

Display Metric = 
SWITCH (
    SELECTEDVALUE ( MetricTable[Metric] ),
    "Metric 1", [Metric 1],
    "Metric 2", [Metric 2],
    "Metric 3", [Metric 3]
)

Display Metric Icon = 
VAR vMetric = [Display Metric]
VAR vResult =
    SWITCH (
        TRUE,
        vMetric >= .1, UNICHAR ( 9650 ),
        vMetric > .05, UNICHAR ( 9654 ),
        vMetric <= .05, UNICHAR ( 9660 )
    )
RETURN
    vResult

3. Add fields to matrix (MetricTable[Metric] is in Rows field well):

4. Result:

Apply formatting/conditional formatting as required. The measure [Display Metric Icon] can be expanded to use nested SWITCH expressions, allowing you to specify different thresholds for each metric.