How to find customers that have not purchased a filtered list of items

[MotionManJim]

Hello All. I have single table driving my Power BI sales report. I have an area where a user enters a filter criteria that returns all of the customers that purchased an item that contains the search criteria. For example, I may have a series of products that begin with ABC. Finding customers that purchased those items is no problem. However, I would also like to find a list of customers that have never purchased ABC products. Just changing the filter to Does Not Contain does not work, as almost all customers have purchased some other item. My filter criteria needs to be user entered and not constrained to a single item number.

Any ideas? I was able to do this in Excel with some clunky hidden Pivot Tables, but I have not found a way yet in Power BI. Thanks.

[MotionManJim]

Here is a snip from my report with sensitive data hidden. This visual works. Users enter search criteria and the visuals show all customers that have purchased anything that match the criteria. What I want to add is another visual that shows all customers that have never purchased the items in the search criteria. Essentially the master table minus the customers listed in this visual.

[MotionManJim · Accepted solution]

I added a second table for the items and used the following measure to determine if a customer had order history for my filtered items:

IfHaveOrders =

IF ( SUM ( 'TableName'[Price] ) > 0, 1, 0 )

[Ashish_Mathur]

Hi,

Share some data and show the expected result.

[MotionManJim]

Updated above.

[bcdobbs]

Can you provide a demo pbix file.

Struggling to picture which customers you want to show given you state that almost all have purchased other products.

[MotionManJim]

Updated above.