Dax for Fetching first Value

Hi 

i am  facing same issue but it need's some more debugging in the dax, i have attached the screen shot appreciate your help on this 

Scenario : I need to create on matrix table in power bi and in the row feild i am using variable names 
So my requirment is if value is "starting" with Budget then one color else another color 

So that users can seggregate the budget and actual in easy way 

but inside table there one text start with Tyre Budget so that i need some idea how to over come this sitation


Thanks 
Hoping Best Solutions
Alan