Count if Measure = certain value

Hi everyone,

I am trying to make a measure to count the number of NEW Distributions there was in the latest week. I have the following measure that indicates if it is NEW. Now I am trying to count the amount of rows that are "NEW".  Any ideas on how to change the measure? Below I have the measure that I have been trying to adjust to have it work, but currently it just shows zero.

VolSalesPP = CALCULATE(SUM('New Items_FINAL'[Volume Sales]),DATEADD('New Items_FINAL'[Date],-7,DAY))

NEW Distribution? = 
var VolSalesPW = CALCULATE(SUM('New Items_FINAL'[Volume Sales]),DATEADD('New Items_FINAL'[Date],-7,DAY))
VAR VolSales = SUM('New Items_FINAL'[Volume Sales])

RETURN
IF([VolSalesPP] = BLANK() && VolSales > 0,"NEW", BLANK())

Measure I have tried that doesn't work- I haven't added the latest week filter yet

# New Distribution = CALCULATE(SUMX ( VALUES ( 'New Items_FINAL'[Product] ), IF ( [NEW Distribution?] = "NEW", 1, 0 )), ALLSELECTED('New Items_FINAL'))

Sample Data below in comment: