This report analyzes sales and profit performance of a tea shop from 2017 to 2021, with a focus on how product mix changes affected profitability.
The analysis shows that overall profit increased in 2021 even as units sold declined, driven mainly by shifts toward higher-margin products rather than volume growth. Profit is highly concentrated among a small number of products, which is illustrated through Top N product analysis and profit distribution views.
Year-over-year profit changes are broken down by product group to show how different categories contributed to profit growth or decline over time. A revenue vs. volume view is included to highlight trade-offs between high-volume, lower-value products and higher-revenue drivers.
The report supports interactive exploration by year, product, category, and country.
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