Marketing Analytics - RFM Analysis, Cohort Analysis and ABC Classification

Here are the contents of the report -
1) Overview (Dashboard Feel - No Interactions)
2) Markets (Geographical Analysis)
3) Regions (Division Analysis)
4) Root Cause Analysis (Decomposition Tree)
5) Cohort Analysis (Gap between purchases)
6) ABC Classification (A-70%, B-20% and C-10%)
7) RFM Analysis (Recency, Frequency and Monetary)
😎 Sales Analysis (Dynamic Rolling Average)
9) Profit Analysis (Dynamic Rolling Average + Time Intelligence)

 

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