Problem: It is inconvenient to track statistics on bulk and manual e-mail mailings, as well as pop-ups to analyze their effectiveness within the service.
Solution: As a solution, a number of reports were developed to display statistics on e-mail marketing and pop-ups.
As a result, we got a set of dashboards that management, a marketer, and an SEO specialist have easy access to.
Using dashboards, a marketer monitors the effectiveness of manual and automated mailings, as well as pop-ups for selected lead segments. In addition, it is tracked which version of the design of pop-ups and letters is better perceived by leads with further coordination with the designer.
An SEO specialist monitors the engagement of site blog visitors: tracks reactions to pop-ups and user “ratings” of articles using an interactive html insert.
Management monitors overall marketing activity, costs, and lead channels/sources.
In the reports below, we can see and set up alerts when leads or dialogs drop sharply, as well as when conversion rates for emails and pop-ups decrease.
