New, old, returning and repeating customers

[giomat]

Hello, I have a 2 columns table with dates and Visitors Names of a marketplace. The visitors are obliged to come back every 2 years. I want to find out which of the Visitors are New (first time in the marketplace, 'New Visitors'), which ones are old (have come at least one time in the past, 'Old Visitors'), which ones come every 2 years from the first visit till today ('Engaged Visitors'), which ones have visited the marketplace one time and never visited again till today ('Lost Visitors')  and which ones have visit the market place one time in the past not visited again after 2 or more years but have visited again some time after the first time + the 2 years as they were obliged to do so ('Returning Visitors') 

Thank you, Giorgos

[amitchandak]

@giomat ,

refer https://community.powerbi.com/t5/Desktop/Churn-Rate-lost-Customer/m-p/1173754#M529196
https://blog.enterprisedna.co/new-vs-existing-customers-advanced-analytics-w-dax/
https://www.sqlbi.com/articles/computing-new-customers-in-dax/

[Fowmy]

@giomat 

These are excellent articles, please refer to them.

https://www.sqlbi.com/blog/marco/2014/06/26/calculate-new-returning-lost-and-recovered-customers-in-...
https://finance-bi.com/power-bi-new-and-repeat-customers/
https://radacad.com/lost-customers-dax-calculation-for-power-bi

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[MAAbdullah_47]

Hi @Fowmy  @amitchandak  

Is the formula of calculating the churn rate like this:
churn % = (lost customers - new customers)/New customers ?