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I want to create a way a user can select a drop down and you can compare the data based on current date range against what is selected. Similar to Google Data Studio. You can select to compare current date range vs. last period, last year or a custom date range you select.
I feel like this is possible, using parameters but unsure. I would want to this with rates or calculated measures like CPM, CTR, CPC etc
Use the features of the filter pane and teach your users how to specify filters there.