Skip to main content
cancel
Showing results for 
Search instead for 
Did you mean: 

Earn a 50% discount on the DP-600 certification exam by completing the Fabric 30 Days to Learn It challenge.

Reply
fsld53
New Member

Calculate the customer repurchase rate.

I'm looking to calculate, on Power BI, the number of customers who have repurchased at least once from a list of orders.

I have managed to calculate:

  • the total number of customers using the function Total number of customers = DISTINCTCOUNT('Sales Report 2'[Customer ID])

  • the total number of orders using the function Total number of orders = COUNTROWS(VALUES('Sales Report 2'[Order Reference]))

Now, I am stuck. I can't seem to calculate the number of customers who have repurchased at least once. I've been searching for days, so if anyone has a solution, I would be more than grateful! Thank you very much.

 

Capture.JPG

2 REPLIES 2
v-junyant-msft
Community Support
Community Support

Hi @fsld53 ,

If your requirement is to have only two or more purchases (regardless of the product), you can refer to the following methods:
First, I will show you the test dataset I used:

vjunyantmsft_0-1700027790965.png

You can use the following DAX to represent a record of buyback:

Buybacks = 
IF(
    CALCULATE(
        COUNT('Transaction history'[Customer ID]),
        FILTER(
            'Transaction history',
            'Transaction history'[Customer ID] = EARLIER('Transaction history'[Customer ID])
        )
    ) > 1,
    "Yes",
    "No"
)

vjunyantmsft_1-1700027810743.png

You can then use the following DAX to extract the records identified as Yes into a new table:

customers who have repurchased at least once = 
CALCULATETABLE(
    'Transaction history',
    'Transaction history'[Buybacks] = "Yes"
)

vjunyantmsft_2-1700027866614.png

You can also use this DAX to calculate how many customers have made a repurchase in total:

Count_ID = DISTINCTCOUNT('customers who have repurchased at least once'[Customer ID])

vjunyantmsft_3-1700027939015.png

 

Best Regards,

Dino Tao

If this post helps, then please consider Accept it as the solution to help the other members find it more quickly.







v-junyant-msft
Community Support
Community Support

Hi @fsld53 ,

May I ask, what are your requirements for customers who have repurchased at least once? Do you only need to have two or more purchases (no matter what goods you purchase) to be repurchased, or must you buy the same type of goods twice or more to be considered a repurchase?

Best Regard
Dino Tao

Helpful resources

Announcements
RTI Forums Carousel3

New forum boards available in Real-Time Intelligence.

Ask questions in Eventhouse and KQL, Eventstream, and Reflex.

LearnSurvey

Fabric certifications survey

Certification feedback opportunity for the community.

Top Solution Authors