Forum Discussion

emaxon's avatar
emaxon
Frequent Visitor
7 years ago
Solved

Distinct Count By Group - Average

Hello, I am trying to find the unique open rate (count each email address once for each message it opens) for a set of messages. I can successfully see the unique open rate for each message stand a...
  • d_gosbell's avatar
    d_gosbell
    7 years ago

    It's a bit hard to say without seeing some sample data, but maybe you could create an [Open Count] measure something like the following:

     

    Open Count = SUMX(VALUES(Email_Activity[Message Title]), 
    CALCULATE (DISTINCTCOUNT (Email_Activity[Recipient E-mail] ) , Email_Activity[Opened] = 1)
    )

    Then your Open Rate measure would reference this measure

     

    Open Rate = [Open Count] / SUM( Email_Activity[Sent] )