Martha Joan with incredible writing style has been a pivotal figure at Personal Chic since 2021. Before joining, Martha enriched the pages of Vogue Living and Elle Decor, where she spent over six years weaving the fabric of lifestyle and interior design storytelling. A proud alumna of the Royal College of Art, Martha graduated with a Master’s degree in Visual Communication, complemented by a minor in Marketing from the London School of Economics. Her profound grasp of visual storytelling and market dynamics sets her apart in the realm of luxury personalisation. Martha's commitment to transforming mundane items into bespoke masterpieces has established her as a vanguard in the industry. Furthermore, her active involvement in the International Association of Personalised Product Professionals underscores her dedication to elevating the art of customised gifts.