Alexander is a principal solutions architect at Data Masterminds. Nobody really knows what it means to be a principal solutions architect, but he spends his days helping clients of all shapes and sizes to take better care of and make more sense of their data. He has spent the last 25 years poking around with data, databases and related infrastructure services such as storage, networking and virtualization, occasionally emerging from the technical darkness to attend a Star Wars convention somewhere in the world. He is a Data Platform MVP, frequent international speaker, podcaster, Pluralsight author, blogger and a Microsoft Certified Trainer, focusing on the Microsoft data platform stack.