Cost-Benefit Analysis using machine learning in Power BI
Imagine you are the owner of a local restaurant and you’ve had modest success with a marketing coupon campaign in the past. You sent out some coupons through the local mail and ended up noticing an uptick in business over the next few weeks. Now you’re wondering which customers you should target next. Additionally, you’d like to know if there’s anything you can do to analyze the coupon campaign with the goal of maximizing benefits and revenue while minimizing costs. Cost-benefit analysis, further referred to as CBA, is one such analytical tool. Now when building binary prediction models using AutoML in Power BI, the resulting report allows you to use CBA with your data.
