Ernest Cook, principal of Better Idea Group aka the Analytical Accountant (http://analyticalaccountant.info ) has been data wrangling and reporting with the most innovative individuals and businesses in Silicon Valley and beyond for over 30 years. Thru his long-term membership in both the Intuit and the Microsoft Partner programs, he created deep knowledge of both QuickBooks data architecture and SQL which is now aimed at helping clients gain knowledge about their companies that will allow them to be successful. Ernest’ technical knowledge is highlighted by the many certifications he holds and has come from decades of using QuickBooks, Microsoft SQL Server and other databases, accounting applications and reporting tools. Ernest’s first opportunity to educate accountants was over 25 years ago when he presented award-winning classes inside Chevron on financial reporting. Since then he has presented sessions for the SBDC (small business development center), Microsoft and many others.