This interactive dashboard provides a detailed, 4-year historical view of e-commerce performance, encompassing data from 2022 to 2025 (YTD). Designed with a modern dark-mode theme, it allows users to quickly grasp key trends, identify areas of strength, and pinpoint challenges.
Performance Highlights & Trends:
2023 Growth: Showed strong overall growth with Sales increasing by +9.44% YoY, primarily fueled by a significant +7.35% rise in Average Order Value (AOV).
2024 & 2025 Downturn: Subsequent years experienced declines in Sales, Orders, and AOV, indicating a shift in market dynamics or operational challenges that require deeper investigation.
Consistent Strengths:
The Clothing category consistently held the top spot in sales across all years.
The United States remained the dominant market, reinforcing its strategic importance.
The Low-Value Customer Segment proved to be the primary engine of revenue, consistently contributing the largest share of sales (over 52%) in all four years.
Learn How to Build It! A comprehensive tutorial on creating this dashboard, covering data preparation, visualization techniques, and design principles, is available on my YouTube channel: Youtube
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