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The digital marketing dashboard provides a quick overview of key performance metrics and data related to digital marketing efforts. It allows businesses to track and analyze various aspects of their digital campaigns efficiently.
Screen 1: Dashboard Overview
Some common points that you might find on a digital marketing dashboard.
It provides a customizable view for relevant information.
It provides both yearly and monthly reports detailing the expenses and total income.
Additionally, it offers insights into the expenses associated with the specific campaign.
Key Terms to consider:
- Spend: Gives an overview of the total amount of expenditure.
- Share: It provides insight into the number of times the content has been shared or forwarded.
- Click-Through Rate (CTR): It measures the effectiveness of the advertisement campaigns and can be calculated using the following formula:
- CTR: (Number of Clicks / Number of Impressions)* 100
- Conversion Rate: It calculates the percentage of users or visitors who take a desired action on a website or landing page. The formula to calculate the conversion rate is as follows:
- Conversion Rate: (Number of Conversions / Number of Visitors) * 100
- Traffic: It measures the flow of visitors to a website.
- Clicks: It measures the actions taken by the customers on a website.
- Revenue: Measures the total income generated by the business.
- Return on AD Spend (ROAS): It measures the effectiveness and profitability of advertising campaigns.
Dashboard Template Insights
The dashboard provides a comprehensive, real-time view of a company's digital marketing initiatives, allowing for data-driven decision-making and performance optimization.
In conclusion, digital marketing dashboard provides real-time or periodic updates on your marketing performance and help you make informed decisions to improve your digital marketing strategy.
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