Different power bi reports for different users

Hi Team,

We have a requirement in which we need to show different power BI reports to different users. For example, users belonging to sales role should see only reports specific to sales, users belonging to marketing role should see only reports specific to marketing etc. Also, there will be some common reports which can be seen by all the users depending on their accesses. Please suggest how can we achieve this. Is there a way we can achieve this.

Also, in the embed Power BI, is there a way we can add some custom tags or attributes to the reports and map users to these reports via looking at the values of these custom tags or attributes.

Please suggest.

Thank you