Forum Discussion

Anonymous's avatar
Anonymous
Not applicable
3 years ago

Customer Stickiness - Last Purchase analysis

I wish to create a matrix that shows the number of customers that made purchases in a month while segmenting it against the last purchase date.

 AprilMayJuneJulyAugustSept
0-30 days700520    
31-60 days200180    
61-90 days100140    
91-120 days120160    
121-150 days7050    
151-180 days5020    
180 + days1040    
Total customers12501110    

 

I have tried the below codes, but I am not able to create the exact table.

 

Order Days difference =
VAR Secondlastorder =
    CALCULATE (
        MAX ( 'Sales Data'[Sales Order Date] ),
        FILTER ( 'Sales Data', 'Sales Data'[Sales Order Date] < MAX ( 'Sales Data'[Sales Order Date] ) )
    )
VAR LastOrder =  LASTDATE('Sales Data'[Sales Order Date])

Return DATEDIFF (Secondlastorder,LastOrder,DAY)

 

Order date group = IF([Order Days difference]<=30,"0-30 days",IF([Order Days difference]<=60,"31-60 days",IF([Order Days difference]<=90,"61-90 days",IF([Order Days difference]<=120,"90-120 days",IF([Order Days difference]<=150,"120-150 days","150+")))))
 
I am getting order date groups as values which I want to be shown as row categories.
 
Further, I also wish to create the below table to analyze the order size and frequency by which the customer places an order:
 Q1Q2
Number of Ordersnumber of customersAverage Order valuenumber of customersAverage Order value
170010000  
280012000  
320014000  
440011000  
550020000  
5+100080000  
Total customers3600147000  
 
Kindly guide
Need Help

2 Replies

  • Anonymous's avatar
    Anonymous
    Not applicable
    3 years ago

    Hi Anonymous ,

     

    Please share some sample data so that we could test the formula.

     

    Best Regards,

    Jay

    • Anonymous's avatar
      Anonymous
      Not applicable
      3 years ago

      please find demo table as requested

      Billing Doc NoBilling DateSales OrderSales Order DateCustomer Name
      2912.04.20222116.03.2022am
      3007.05.20222221.03.2022am
      3116.04.20222221.03.2022am
      3116.04.20222221.04.2022am
      3214.04.20222330.03.2022ch
      3305.04.20222431.03.2022ch
      3305.04.20222431.03.2022ch
      3305.04.20222431.03.2022ar
      3412.04.20222431.03.2022ar
      3412.04.20222531.04.2022ar
      3412.04.20222531.04.2022ar
      3412.04.20222531.04.2022ar
      3412.04.20222531.04.2022ar
      3412.04.20222531.04.2022ar
      3412.04.20222631.05.2022ar
      3412.04.20222631.05.2022ar
      3412.04.20222631.05.2022ar
      3412.04.20222631.05.2022ar