Aad VS Embed token

Hi Renat

Based on your question, you want to obtain an AAD (Azure Active Directory) token for an app embedded in Power BI without using the interactive login interface.

This approach is often called "embed for your customers" and uses a non-interactive authentication flow. In this scenario, users do not need a Microsoft Entra ID to access Power BI.

Instead, your web app uses a reserved Microsoft Entra identity to authenticate to the Microsoft Entra ID and generate an embedded token.

To implement this scenario, you need the following steps:

Register your web app in the Azure portal and get your app's client ID and client secret.

Register your web app with the Power BI service and get the app's workspace ID and report ID.

In your web app, use the client ID and client secret to request an access token from Azure AD for accessing the Power BI API.

Using the access token, request an embed token from the Power BI API for embedding the Power BI report.

Embed Power BI reports into your web app using embed tokens.

You can view the link below for more details:

c# - How to generate Azure Active Directory (AAD) authentication token for Graph API without interactive login screen for console/native application? - Stack Overflow

How to acquire access tokens non-interactively for Azure Active Directory using username and password | Azure Active Directory Developer Support Team (aaddevsup.xyz)

Permission tokens needed to embed a Power BI app - Power BI | Microsoft Learn

Get Azure AD access token without client secret, username/password for Power BI from Angular - Stack Overflow

Regards, 

Nono Chen 

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