10 reports per model limit?

I posted a follow up question to this thread, but realized that it being marked answered and closed may make that a pointless post on my part. 

http://community.powerbi.com/t5/Service/Unable-to-save-the-report/m-p/698#U698

My question is this:

There IS a 10 report limit for a model in Power BI.

But, what does that mean?

Does that mean if I have an SSAS Tabular on prem data connection, that only 10 total reports can exist against say the CustomerSales model?

If I have 10 users, and each makes a single report... that means the 11th user can't make a report?

Does that mean if I have two dashboards, with 5 reports each... I can't add an 11th report to a 3rd all new dashboard?

Thanks!