Report Server email subscription from email address to name when sending emails

Hello Community,

I am new to the report server and have scheduled emails for reports on the report server.

Emails are working fine but there is a requirement from my manager that emails should be rolled out by name and not by domain address. e.g. instead of bi@datamartrix I want to appear as "Business Intelligence" as a sender.

Can someone please help me out?

Thanks

Saad