unpivot columns gives error

Please see KM-LOB table, I am trying to unpivot columsn LOB| Product_.1   & LOB| Product_.2.2.1    but once I do I get errors in all columns, do we know what is driving this?  see file below

    https://1drv.ms/u/s!Ava_12t7CNJtkEmyzPpwaDqEctA-?e=KwJjSc