Suppose that I have a table that holds product information. One particular column (column A) has a URL value that points to the product page, while another column (column B) holds the product name. What I am suggesting is that we could customise a model so the URL of column A could be used to make column B (the product name) a hyperlink. This way if we present a table that in Power BI that shows product names, the product names would be clickable as a hyperlink. Then clicking on the hyperlink would open a browser window, which would show the product page. Users could specify such relationship in a similar way they specify a column that is sorted by values of another column.