When a new subscription is created it allows you to set an end date. This end date is left blank in the form and is not a required field. A subscription can be created without specifying the end date. However, the end date will default to one year after the subscription was created. This Idea would be to default the end date of the subscription to be one year from the day it is created so the user is aware the subscription has an end. My Organization has given our Power BI Team feedback that they feel some subscriptions are disappearing when in reality they are just stealth expiring leading to confusion. Adding an end date will help bring clarity to managing subscriptions and show the user there is an end date. It will also allow the user to see by when they would need to extend their subscription by.