We need Matrix’s to have the ability to move Measures or Values to rows instead of Columns. This is a definite must have!!! I was in the process of doing a pilot roll out of Power BI to my management team and when this question came up it was a huge miss and got a tremendous amount of groans. This is an everyday view we use and really need this for Power BI to cover the basics. I love the program but we really need this. Please help! To elaborate, if I have sales, quantity sold, asp (average sales price), COGS, Gross Profit and Margin, There’s no way to look at this month over month when the measures are stuck on the columns. It needs to be able to showcase on rows. Thanks for your consideration!