When Power BI reports are embedded in SharePoint Online using the Embed web part (iframe), URL filter parameters work correctly. However, users are frequently prompted to sign in again, or are redirected to a new tab or window for authentication.
This occurs even when:
Users are already signed in to SharePoint Online
Users have valid Power BI licenses
The report is hosted within the same Microsoft 365 tenant
As a result:
Users experience repeated authentication prompts
Login opens in a separate tab/window
The embedded analytics experience feels broken and disruptive
Business users find this confusing and frustrating
In contrast, the native Power BI web part provides smoother authentication and SSO behavior — but does not reliably support URL filters. This forces customers to choose between:
This trade-off should not be necessary.
Requested enhancement:
Please enable seamless single sign-on behavior for Power BI reports embedded via the SharePoint Embed web part, without repeated login prompts or new-tab authentication flows.
This would make iframe-based embedding a viable and user-friendly option for enterprise deployments that rely on URL-based filtering and dynamic report context.
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