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Currently, Power BI does not support dynamically executing DAX formulas stored as text in a table.
When using LOOKUPVALUE to retrieve a formula, it is treated as plain text rather than an executable measure.
This limitation prevents dynamic measure creation and forces users to manually define multiple measures using SWITCH, which is not always feasible.
I propose a feature that allows Power BI to evaluate and execute DAX expressions stored as text within a table column.
This would enable users to define formulas globally and reference them dynamically in measures, eliminating redundancy and improving maintainability.
No Dependency on SWITCH – Useful in scenarios where SWITCH is impractical.
LOOKUPVALUE Can Return Executable Measures – Avoids the issue of text conversion.
Centralized Formula Management – Define formulas once and reuse dynamically.
Greater Flexibility for Dynamic Reporting – Simplifies complex use cases.
This enhancement would significantly improve Power BI’s flexibility and efficiency for dynamic calculations.
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