Conditional Formatting based on a different measure

Conditional Formatting with if/then statements would be great! We would need at least 3-5 options on there. We too use sales numbers, growth percentages, and sales values to see where our locations are on track, falling behind, and exceeding corporate goals. We would love to see something like an if/then statement on the formatting. If team X is below goal then color font (pick color), if meeting goal then color font (pick color), if above goal then color font (pick color).