Ability to define rules at column level, to control the data fields available to different roles (e.g. employee salary visible to the users in finance roles only, while other employee details visible...
Thanks for all your votes! I'm pleased to say this feature is shipping in the February 2021 update: https://docs.microsoft.com/en-us/power-platform-release-plan/2020wave2/power-bi/object-level-security
