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Can i use just a pro account to embedde reports to my customers? or really need a power bi premium account? I'm using APP OWNS DATA scenario and at the beggining, i was able to see reports without log-in, but now, a few of my reports requires login.
You can use Pro account for embed your reports for APP Owns data. Premium capacity is needed only for PROD environment.
Just for your information, for app owns data you can implement that even with-out using the Pro account by using SPN Approach