Forum Discussion
Power BI Embedded and Azure Active Directory Authentication
We need the credential of the current authenticated user to be able to flow through so it can be passed to the credentials for the dataset level access. e.g. connection to the azure sql database. ultimately the connection to the database needs to be under the context of the current logged in user. a fixed service account will not allow sql to know what user is requesting the data so we can only send the data relevant to that user.
If you used the regular PBI and not the Embedded, then you could use the new Row Level Security feature, that is available in preview since a few weeks:
https://powerbi.microsoft.com/en-us/documentation/powerbi-admin-rls/
But I'm afraid you cannot use it with PBI Embedded.
Instead you could use predefined filters of your own for your embedded reports / tiles based on the user context. That's not super bullet-proof, but it does the job.